About US
The Pilots Agency is a contemporary marketing, media, and creative brand strategy agency built to position culture with intention. As the innovative force behind the luxury clothing label Aveeation and the dedicated East Coast agency hub for Advisor Magazine, we specialize in creative direction, brand consulting, public relations, image consulting, and fashion campaign development.
We partner with leading fashion, beauty, media, and lifestyle brands, as well as visionary public figures seeking high-end market positioning rooted in authentic storytelling. Our comprehensive approach integrates brand strategy, creative execution, public relations, public presence, strategic partnerships, and cultural insight into a singular, cohesive ecosystem.
At the core of our hybrid business model is a conviction that product, strategy, and media must work together. Within our broader ecosystem, Aveeation drives luxury product innovation, The Pilots Agency crafts the brand strategy and creative execution, and Advisor Magazine accelerates cultural narratives through media distribution and digital publishing.
We believe sustainable cultural relevance requires a foundation of strong infrastructure, precise strategy, and brand ownership.
We don't just tell the story. We build the world it lives in.
CEO + Founder
Jortae “Avee” Charles is an award-winning fashion designer, creative director, cultural strategist, and entrepreneur specializing in fashion design, luxury brand development, experiential marketing, creative direction, and multidisciplinary media strategy. With more than a decade of fashion industry experience, Charles is the Founder and Creative Director of Philadelphia-based contemporary fashion label Aveeation, CEO of creative marketing house The Pilots Agency, and East Coast Creative Director for Advisor Magazine.
Charles holds a Bachelor of Science in Business and specialized marketing training from Parsons School of Design and The New School, combining creative direction with business development and brand strategy. Her entrepreneurial foundation was further strengthened through training with the VestedIn BSmart x DReel program, an important chapter in the rebirth and growth of Aveeation and the development of The Pilots Agency. The experience helped Charles further shape the business infrastructure and strategic direction behind her expanding creative ecosystem.
Her practice also extends into contemporary fine arts. In 2026, Charles received a scholarship to the Barnes Foundation, where she continued developing her curatorial perspective and formal understanding of art.
Charles has since led Aveeation through notable fashion, media, and retail milestones. Her portfolio includes a SHEIN X collaboration, with collections reaching the Top 10 and Top 20 among best-selling women’s collections, alongside broadcast coverage from FOX 29 Philadelphia, CBS Philadelphia, and NBC10 Philadelphia. Named one of Flying Solo’s “Ones to Watch” during New York Fashion Week, her designs and campaigns have also appeared in Harper’s Bazaar, ELLE, British Vogue, Fashion Week Online, and other fashion and culture publications.
Beyond fashion design, Charles works across the beauty, lifestyle, fashion, and media industries, bringing together cultural insight, creative direction, storytelling, and brand strategy to build experiences and campaigns designed for both cultural relevance and commercial growth.
Our Partners
The Aveeator is the digital avatar, creative persona, and education and community outreach platform of Aveeation, connecting fashion, art, business, and professional development with the next generation of creative talent. Originally developed as the central figure behind Aveeation’s annual “We Are The Trends” campaign, The Aveeator represents the brand’s commitment to challenging industry conventions, highlighting emerging creatives, and expanding access to the fashion and creative industries.
Beyond its role in fashion and brand storytelling, The Aveeator serves as the educational bridge between Aveeation and The Pilots Agency, translating professional experience across fashion design, creative direction, marketing, fine arts, and entrepreneurship into accessible community-focused programming. The initiative is designed to support emerging and underrepresented creatives seeking greater exposure to education, mentorship, creative careers, and professional opportunities across fashion, beauty, art, business, and digital media.
The platform reflects Jortae “Avee” Charles’ growing commitment to arts education and community engagement, informed by experiences including receiving a Barnes Foundation scholarship, participating as a community college event panelist, and serving as a guest critic for Made Institute.
Through community initiatives, educational resources, workshops, mentorship, guest critiques, panel discussions, and creative development opportunities, The Aveeator connects industry knowledge with community access. Its mission is to help emerging creatives strengthen their artistic confidence, business knowledge, professional readiness, and understanding of the industries they hope to enter.
As the education and community outreach extension of the broader Aveeation ecosystem, The Aveeator transforms creative visibility into creative access, reinforcing a long-term commitment to representation, education, mentorship, and the development of the next generation of cultural leaders.
TheAveeator (TBA)
Advisor Magazine is a fashion, culture, and creative media publication dedicated to amplifying emerging Black creatives, independent fashion designers, beauty innovators, entrepreneurs, and cultural storytellers. Through designer interviews, fashion and beauty features, industry insights, trend coverage, and visual storytelling, Advisor Magazine creates a platform for rising talent shaping the future of fashion, beauty, business, media, and the creative arts.
Under the editorial leadership of Editor-in-Chief AK Brown, widely known as “The Fashion Connector,” and Lead Creative Director Monica J., Advisor Magazine continues to develop a digital publishing platform centered on representation, creative discovery, and culturally relevant storytelling.
Serving as Advisor Magazine’s East Coast creative agency base, The Pilots Agency expands this mission across key East Coast fashion and creative markets, including Philadelphia and New York. Led by Founder and CEO Jortae “Avee” Charles, The Pilots Agency supports the publication through creative direction, brand strategy, media opportunities, public relations connections, partnerships, and cross-brand collaborations.
Together, Advisor Magazine and The Pilots Agency create an interconnected media and creative ecosystem designed to increase visibility for independent talent, strengthen representation in fashion and culture, and connect emerging creatives with broader audiences, brands, and industry opportunities.
Education Initiatives
AWARDS
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