Portfolio
FIRST CLASS EXPERINCES
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CAMPAIGNS
This portfolio highlights social‑driven campaign content created for luxury brands, featuring polished visuals, elevated styling, and cohesive storytelling built for platforms like Instagram, TikTok, and Reels. Each campaign is designed to showcase premium products in a modern, engaging, and on‑brand way.
This portfolio highlights social‑driven campaign content created for luxury brands, featuring polished visuals, elevated styling, and cohesive storytelling built for platforms like Instagram, TikTok, and Reels. Each campaign is designed to showcase premium products in a modern, engaging, and on‑brand way.
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COLLABORATIONS
This portfolio showcases collaborative social content created for luxury brands, featuring polished visuals, elevated styling, and modern storytelling designed to perform across platforms. Each collaboration highlights premium products in an authentic, engaging, and on‑brand way.
This portfolio showcases collaborative social content created for luxury brands, featuring polished visuals, elevated styling, and modern storytelling designed to perform across platforms. Each collaboration highlights premium products in an authentic, engaging, and on‑brand way.
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EDITORIALS
This portfolio centers on editorial work created for publications, showcasing concepts shaped through wardrobe support, assistant styling, creative direction, and additional production services. Each project is built with a clear visual narrative, intentional styling choices, and direction that aligns with the story a publication aims to tell. The work reflects an ability to guide talent, refine details, and deliver imagery that fits seamlessly into editorial environments.
This portfolio centers on editorial work created for publications, showcasing concepts shaped through wardrobe support, assistant styling, creative direction, and additional production services. Each project is built with a clear visual narrative, intentional styling choices, and direction that aligns with the story a publication aims to tell. The work reflects an ability to guide talent, refine details, and deliver imagery that fits seamlessly into editorial environments.
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UGC
This portfolio features social‑first UGC created for luxury brands, with a focus on clean visuals, elevated styling, and content designed to perform across platforms like Instagram, TikTok, and Reels. The work highlights premium products in a modern, polished, and naturally engaging way.
This portfolio features social‑first UGC created for luxury brands, with a focus on clean visuals, elevated styling, and content designed to perform across platforms like Instagram, TikTok, and Reels. The work highlights premium products in a modern, polished, and naturally engaging way.
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EVENTS
This portfolio features events we have supported, providing planning, assistant support, participation and coordination for press and media coverage. Each engagement reflects a focused approach to execution and a commitment to strengthening brand presence through well‑managed public moments.
This portfolio features events we have supported, providing planning, assistant support, participation and coordination for press and media coverage. Each engagement reflects a focused approach to execution and a commitment to strengthening brand presence through well‑managed public moments.
Creative Marketing & Beyond
Creative Marketing & Beyond
CEO + Founder
Jortae Avee Charles is the Founder and CEO of Pilots Agency, the Creative Director and Founder of Aveeation, and the East Coast Creative Director for Advisor Mag and Lead Advisors. Graduate of Parsons the New School, education in business & marketing brings over a decade of experience in the fashion industry, leading with a sharp editorial eye and a strategic approach to brand building.
Since launching Aveeation in 2018, Charles has guided the brand through defining milestones. In 2022, the Shein X Aveeation collaboration ranked Top 10 and Top 20 in best‑selling women’s co‑ords for SS23, supported by local features on Fox News, CBS and NBC. Aveeation was later named one of Flying Solo’s “Ones to Watch” at NYFW, marking its official entry into contemporary fashion. The brand’s collections have been featured in Bazaar, ELLE, British Vogue, and more.
Beyond fashion, Charles has led creative projects across the beauty industry, content development with brands such as Smashbox, Estée Lauder, Philadelphia Row Home Mag and additional partners within the beauty and lifestyle space. Her work continues to shape modern culture through a blend of visual storytelling, strategic partnerships, and contemporary design.